KSI and Logan Paul, two prominent figures in online entertainment and boxing, found themselves in a unique scenario during a promotional tour of Europe for their sports drink brand, PRIME. The incident occurred in Copenhagen, Denmark, where a large crowd of enthusiastic fans met them.
KSI and Logan Paul have gained significant fame through their YouTube channels and foray into professional boxing, with KSI having 24.1 million subscribers and Logan Paul having 23.6 million. Their first boxing match, which took place in August 2018, garnered widespread attention and turned them into popular figures in the boxing world.
Now, as business partners and founders of PRIME Hydration, they were expanding their drink brand into Europe. Since its launch in January 2022, PRIME has seen immense success, with fans queuing up early and resellers charging exorbitant prices for a bottle.
The drink has even secured notable partnerships, such as becoming the official hydration drink of Arsenal FC and the global sports drink of the UFC. Reports also indicated that PRIME would replace Gatorade as one of the official drinks of Barcelona once their deal ends.
During the event in Copenhagen, KSI, and Logan Paul took to the stage to engage with the crowd. KSI, known for his energetic personality, rallied the fans by shouting, "Drink PRIME!"
The intention was to create an atmosphere of excitement and showcase the brand's popularity. However, some attendees became overexcited and started throwing bottles of PRIME at the duo.
In a pre-planned publicity stunt, KSI and Logan Paul asked fans to throw empty bottles to make it appear that the crowd "hated" them. They wanted to create a visually striking moment for promotional purposes. However, not all fans adhered to the instructions, and some bottles were thrown filled with the energy drink. As the bottles flew towards them, KSI and Logan Paul initially found amusement in the situation, laughing as the plastic projectiles whizzed past. However, the situation took a sudden turn when KSI was struck directly in the face by one of the bottles.
Immediately, security guards rushed to their aid, guiding the duo off the stage and away from the ongoing chaos. Despite the unexpected turn of events, both KSI and Logan Paul maintained a lighthearted view of the situation.
With a touch of humor, KSI acknowledged the accuracy of the throw that hit him in the face, tweeting, "That PRIME bottle to my head was pinpoint."
Following the incident, videos emerged showing Logan Paul instructing fans to throw empty bottles, further confirming the planned nature of the stunt. The aim was to generate attention and buzz around their brand, leveraging their massive online followings and the provocative nature of their personas.
While the incident in Copenhagen showcased the dedication and enthusiasm of their fans, it also highlighted the risks involved in such interactive promotional events. However, KSI and Logan Paul, masters of digital marketing, seized the opportunity to capitalize on the incident, sharing footage and engaging with their followers on social media.
Watch the viral moment here
https://youtu.be/rKknYhyG8qA
As they moved forward with their European tour, the duo continued to promote their brand and expand its reach. The popularity of PRIME Hydration, with its various flavors and claimed health benefits, cemented its place among consumers and established partnerships with influential sports organizations.
To sum up, KSI and Logan Paul's experience in boxing, online influence, and business skills have enabled them to penetrate the sports drink industry with PRIME Hydration and achieve success.
The incident in Copenhagen, involving the planned bottle-throwing publicity stunt, served as a testament to their ability to captivate audiences and create viral moments. As their brands grow, KSI and Logan Paul remain focused on pushing the boundaries of their entrepreneurial influence.