The NFL Franchise Tag 2026 window officially opens tomorrow, February 17, marking the start of a chaotic two-week period that will shape the league's landscape for the upcoming season. As teams scramble to retain their premier talent before the start of NFL Free Agency 2026, front offices in Dallas, Atlanta, and Miami face career-defining choices. With the salary cap projected to rise again, the price of retention has never been higher, placing immediate pressure on the Cowboys regarding receiver George Pickens, the Falcons with tight end Kyle Pitts, and the Dolphins' complex financial standoff with quarterback Tua Tagovailoa.
Dallas Cowboys Face $28M Decision on George Pickens
After acquiring George Pickens from the Pittsburgh Steelers, the Dallas Cowboys watched their investment pay off spectacularly in the 2025 season. Pickens exploded for career highs across the board, hauling in 93 receptions for 1,429 yards and nine touchdowns, finally looking like the true WR1 he was drafted to be. Now, the bill is due. With his contract expiring, the Cowboys must decide whether to commit a projected $28 million to place the franchise tag on the 24-year-old star.
Sources close to the team indicate that Jerry Jones is inclined to use the tag to buy time for a long-term extension. However, George Pickens Cowboys contract talks could get contentious. Having proven his elite status with Dak Prescott, Pickens will likely demand market-setting money. If Dallas hesitates, the franchise tag ensures he doesn't hit the open market, but it also eats a massive chunk of the 2026 NFL Salary Cap, potentially hindering their ability to reinforce a defense that struggled down the stretch.
Trade Rumors Swirl Despite Career Year
Despite his on-field dominance, whispers of a "tag-and-trade" scenario haven't vanished. Some league insiders suggest that if long-term negotiations stall, Dallas could look to recoup draft capital. However, recent reports from AFC scouts suggest Pickens' trade value might effectively be a second-round pick plus sweeteners—a return that might not justify losing a 1,400-yard playmaker in his prime. For now, the expectation is that Pickens stays in Dallas, but the next two weeks are critical.
Kyle Pitts: The Falcons' Dilemma Under New Leadership
In Atlanta, the situation with Kyle Pitts is equally volatile. The former fourth-overall pick silenced his critics in 2025, recording a resurgent 88-catch, 928-yard campaign that earned him second-team All-Pro honors. With the Kyle Pitts franchise tag number projected around $16 million for tight ends, the Falcons have a relatively affordable option to keep him for one more year.
The variable here is the new coaching staff. With Kevin Stefanski now at the helm in Atlanta, the offense is undergoing a schematic overhaul. Stefanski’s systems have historically utilized tight ends heavily, which argues for retaining Pitts. However, if the new regime prefers a fresh start or wants to allocate resources elsewhere, Pitts could become the marquee name of NFL Offseason News 2026. Unlike Pickens, Pitts has had inconsistent years prior to 2025, which might make a long-term guaranteed deal riskier for the Falcons' front office.
The Tua Tagovailoa Contract Crisis in Miami
While Pickens and Pitts are performance-based retention decisions, the situation in Miami is a financial emergency. The Tua Tagovailoa Dolphins rumors are dominated by one terrifying number: $99 million. That is the potential dead cap hit the Dolphins would face if they were to release their quarterback before June 1. Even a post-June 1 designation would leave a crippling financial burden.
Tagovailoa has $54 million fully guaranteed for the 2026 season. With a new front office regime assessing the roster, the question isn't about a franchise tag—Tua is already under contract—but whether they can navigate a trade. Reports suggest Miami might be willing to eat a significant portion of his salary to facilitate a move, with teams like the Cardinals (amidst their own Kyler Murray questions) being floated as potential trade partners. The decisions made during this franchise tag window regarding other roster cuts will likely signal Miami's intent: ride it out with Tua for one more year, or blow up the roster to escape the contract.
Other Notable Franchise Tag Candidates for 2026
Beyond the headline trios, several other stars are firmly on the bubble as the window opens. The NFL Franchise Tag 2026 tracker also includes:
- Tyler Linderbaum (Ravens): The Pro Bowl center is a cornerstone of Baltimore's line. If a long-term deal isn't reached, expect the tag to be used quickly.
- Rasheed Walker (Packers): After solidifying the left tackle spot, Walker is in line for a massive payday. Green Bay rarely uses the tag, but protecting the blindside is a premium priority.
- Daniel Jones (Colts): Following a surprisingly effective season in Indianapolis, the Colts face a dilemma. A transition tag might be more likely here to let the market dictate his value.
Teams have until 4:00 p.m. ET on March 3 to designate franchise or transition players. For Pickens, Pitts, and the teams navigating the 2026 NFL Salary Cap, the clock starts ticking tomorrow.