The landscape of action sports changed forever today, January 23, 2026, as the X Games officially announced a landmark global partnership with Stake, naming the platform its exclusive online casino and sports betting partner. This historic collaboration kicks off immediately at X Games Aspen 2026, bringing regulated X Games betting to fans for the first time in the competition's 30-year history. As the world's best skiers and snowboarders drop into the SuperPipe at Buttermilk Mountain this weekend, viewers will see real-time X Games League odds integrated directly into the broadcast, marking a massive shift in how fans engage with extreme sports.
A New Era of Action Sports Wagering
This partnership is more than just a logo placement; it is a fundamental restructuring of the viewer experience. By teaming up with Stake, the X Games is unlocking a new level of interactivity for its global fanbase. Starting today in Aspen, fans can access a wide array of action sports wagering markets, ranging from traditional podium winners to specific trick props. This integration is powered by Alt Sports Data, which provides the real-time official league data necessary to set accurate lines for such dynamic events.
"Partnering with Stake is a monumental step in building the next generation of X Games," said Jeremy Bloom, CEO of X Games. "We are officially open for gaming and betting, providing our fans with the adrenaline-fueled engagement they crave. This isn't just a sponsorship; it's a strategic alignment that strengthens our business as we scale the X Games League globally."
Live Odds and Broadcast Integration
One of the most immediate changes fans will notice is the visual integration of betting lines. Through the XGL betting integration, live odds will be displayed on-screen during broadcasts, helping newer fans understand the favorites and underdogs in real-time. Whether watching on linear TV or via the exclusive livestreaming partner, Kick, the data-driven narrative will add a layer of depth previously seen only in major league sports like the NFL or NBA.
Fueling the X Games League (XGL) Launch
The timing of the Stake X Games partnership is critical, serving as a foundational pillar for the upcoming full launch of the X Games League (XGL). While X Games Aspen 2026 serves as the kickoff, the new team-based league format—modeled after Formula 1—will fully debut in Summer 2026. This seasonal structure, featuring privately owned teams and a consistent calendar, creates the perfect environment for a robust betting ecosystem.
"By bringing Stake's advanced gaming technology to the X Games' global audience, we're creating experiences that reflect the intensity and energy that define elite extreme sports competition," said Akhil Sarin, Chief Marketing Officer at Stake. The partnership ensures that as the XGL moves toward its Summer Draft in March, the infrastructure for fan engagement is already battle-tested.
Empowering Athletes Through the Ambassador Fund
Beyond the odds and the Stake online casino branding, this deal includes a significant benefit for the competitors themselves: the creation of an Athlete Ambassador Fund. This initiative is designed to support top-tier X Games athletes in creating exclusive, co-branded content. In an industry where athlete compensation has historically been prize-dependent, this fund offers a new revenue stream and empowers riders to build their personal brands alongside the league.
This move aligns perfectly with the XGL's goal of providing more consistent earnings for athletes. By leveraging Stake's massive global reach—boasting over 80 million monthly visits—athletes will have a platform to connect with a digitally native audience that overlaps significantly with the action sports demographic.
What to Expect at X Games Aspen 2026
As the competition heats up this weekend in Colorado, the integration will be front and center. X Games Aspen 2026 is not just a showcase of triple corks and 1440s; it is the testing ground for the future of sports entertainment. Fans can expect to see Stake branding on the course and in the athlete lounges, but the real action will be on their second screens, where they can finally back their favorite riders with a wager.
With the Stake X Games partnership now live, the transition from a pure exhibition event to a high-stakes, data-driven league is complete. As the snow flies in Aspen, the world of action sports has officially entered the betting age.
